Storefronts
A shop or a company site of your own, made by hand, writing into the same record your team already works from.
The front · what the customer sees The back · what your team works from
Before they buy
01 / 05
Two kinds of front door
A firm whose customers phone or email needs the second one and would waste money on the first. Knowing which you are is the first thing we work out.
Language
We build in English and in the regional languages your customers actually use, written by someone who reads the language rather than passed through a machine. A sentence that is slightly wrong in a buyer’s own language costs more than one that is simply in English.
Dutch
In development
A chat widget answers from a manual. What we are building learns your company instead: your catalogue, your prices, your lead times, and the way your own people write. So an answer at eleven at night sounds like somebody who works for you, because everything it knows came from you.
Which product is right for a job, and which one people ask for by the wrong name.
Where a break applies, where a customer has their own, and where a person has to quote.
What is on the shelf, what is made to order, and what the honest answer is in August.
How your company talks to a regular, and how it talks to someone asking for the first time.
What it must never promise, and the point at which it stops and fetches a person.
Where the conversation goes when it hands over. Your inbox, or WhatsApp if that is where you live.
Who builds it
When the work needs more hands we put more people on it. The three who own it do not change, and none of them sits between you and the build. Most of what an agency charges for is the coordination between the people an agency employs. That is not a discount we are offering. It is a cost we do not have.
Agreed before the build starts, from a written scope.
Including the code. Take it to anyone.
Hosting and upkeep quoted separately, and declinable.
You see it while it can still change, not at handover.
First build under way with a furniture maker in Brabant.
Questions
Asked on the first call, in roughly this order, usually before anyone mentions a budget.
An hour of somebody who knows how customers actually reach you, and whatever you already have: photos, a price list, the old site, a folder of PDFs. You do not need it tidy. Working out what is missing is part of the job, and we would rather see the real state of it than a version cleaned up for us.
Sometimes, and we will tell you which it is. If the platform lets us in and the real problem is the checkout or where enquiries go, fixing that costs less than starting again. If it is a theme fighting you at every turn, rebuilding costs less over two years than working around it for two years.
You do, through your own providers, and we set the site up around whichever those are. The money goes to your account. We are not in the middle of it and we do not take a percentage of what you sell.
We will not put a number on this page, because a timeline written before anyone has seen your business is a guess with a number on it. What we can say is the shape: one call, a written scope with the price on it, then something to look at early rather than at the end.
You will have seen it long before it is finished, which is the point of showing you something early. If it is still wrong, say so and we change it. The scope says how many rounds are included, in writing, before either of us starts.
You own it, including the code, and you can take it to anyone. Hosting and upkeep are quoted separately from the build so you can see what each costs and decline either. Nothing we build holds your content hostage.
Next
Even if the answer is “they phone, and whoever is nearest picks up”. That is a real starting point and a common one.